Case Study: Collinson
Delivering loyalty solutions to world’s leading brands with a Dedicated Team
Key Facts
Collinson
Client
United Kingdom
Client location
Loyalty & Ecommerce
Industry
20+ specialists
Team size
2011 – ongoing
Partnership period
Dedicated Team
Service
About the client
Collinson is a family-run, global business dedicated to connecting their clients and their customers to a world of travel possibility. Collinson is the global leader in Loyalty and Benefits solutions, with 35 years experience in the industry, over 1,500 clients and serving more than 800M customers world-wide.
Key challenges
Collinson Group first approached Freshbyte in early 2011, looking for a technical partner to deliver a project for a leading brand in the Cosmetics Retail industry. They wanted to partner with a development company with the capability to deliver multiple projects in parallel and the flexibility to scale up and down the team when they had a bigger influx of clients.
Our approach
After a first trial project together, we agreed on a collaboration model which suited best their needs, a Dedicated Team. The model proved to be very successful and, in time, the team grew to support them with multiple technology stacks. For each technology stack we have a technical lead who manages the local team and who is the main point of contact between the two companies.
The results
The partnership with Freshbyte is very successful for Collinson and has enabled them to deliver over 50 projects over the past years in the Loyalty and Benefits space. Freshbyte is a preferred technical partner of Collinson Group since 2011.
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